GET MORE CLIENTS BY MASTERING COPYWRITING.. AKA SELL MORE THROUGH WORDS

Mastering copywriting with Joey Percia and Lucas rubix at the coaches corner-min

Welcome to another Episode of THE Coaches Corner, a Podcast dedicated to helping coaches get more clients, make more money and create a business they love. I’m your host, Lucas Rubix and in this episode we’re diving into mastering copywriting with the copywriting ninja himself, Joey Percia, and talking about how vital good copy is to helping you make more sales (and get more clients) online.

Now if you haven’t heard of or studied copywriting in depth then you’re going to need to listen to this episode so we’ll be diving into the fundamentals of what it takes to create compelling copywriting. and if you have heard of or have dabbled in copywriting before then I’m sure you’ll be able to pick up some bits of value throughout this episode!

Episode Breakdown:

2:18: Meet Joey Percia, the Copywriting Ninja Himself

3:51: Sell more with words

5:30: Do you need to be a good writer to be good at copywriting?

8:32: Long form vs Short Form copy

9:36: How important is good copy to building your online coaching business?

11:32: The importance of creating a Client Avatar to craft powerful copy

13:02: The first rule of copywriting (and getting those sweet clicks)

18:49: Positioning you and your message in a unique way

24:20: Mindset is 80% of it

30:24: What can we learn from your biggest failure?

Lucas rubix is the coaches coach, committed to helping coaches build an online coaching business they love

Lucas Rubix is the intense looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow their successful coaching businesses.

Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers and celebrities on the Coaches Corner podcast) is helping coaches like YOU create a business that predictably generates leads, attracts new clients and, most of all, creates true freedom from the treacherous 9-5.

Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix

And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) book your Free Discovery Call HERE and see how Lucas can help you build the coaching business of your dreams!

FIVE STEPS TO BUILDING YOUR SUCCESSFUL ONLINE COACHING BUSINESS

by Lucas Rubix

Lucas Rubix on 5 steps to building an online coaching business with the coaches corner podcast-

Hey hey, what’s going on coach! This episode of The Coaches Corner was filmed with one singular purpose in mind: To help you realize there is a system to building your online coaching business. The social media and the youtube videos are just the tip of the iceberg! So tToday we’re diving into the 5 Engines of your Coaching Business that, when running properly, tuned up and firing in the right order, will help you create massive momentum and build the coaching business of your dreams!

The 5 Business Building Engines ARE:

1) Getting Attention: This includes social media marketing like Facebook Lives and Instagram along with content marketing and paid advertising.

2) Attracting Quality Leads: This is where you start collecting emails and building your list by creating an enticing, amazing and badass offer!

3) Building Relationships: Through email marketing and creating amazing content you can start building a relationship with your peeps!

4) Having Conversations: Here’s where you have a simple, automated process to get interested prospects to book a call (or, if selling a program you’d have a sales page with a BUY NOW call to action)

5) Booking New Clients! You’re now ready to book new clients and make some sales! I don’t like referring this to a ‘sales’ call, because it’s not. When the other 5 engines are running successfully then you’ll have people ready to work with you without having to ‘sell them’ (you’ll simply be informing them)

So tune in on either iTunes or Soundcloud below and let’s take your online coaching business to the next level!

Episode Breakdown:

2:26: A complete overview of your online coaching business

5:21: Engine #1: Are you getting Attention!?

6:52: Engine #2: Converting that attention into Leads!

7:32: Engine #3: Time to build a relationship!

8:26: Engine #4: Have a conversation!

9:12: Engine #5: Start booking new clients!

13:02: Make your first 10,000 a month with your online coaching business!

14:20: Go all in to see real life-changing results!

Lucas rubix is the coaches coach, committed to helping coaches build an online coaching business they love

How 5% of coaches are crushing it… and why 95% of coaches fail!

by Lucas Rubix

WHAT 5% OF COACHES ARE DOING TO GET MORE CLIENTS with Lucas Rubix Rubkiewicz from the Coaches corner

Welcome back to the Coaches Corner weekly blog post! This weeks post (along with the free training video) may be one of the most important posts I’ve ever written… so make sure you listen closely if you’re ready to give your business a massive boost! Today we’re diving into the nitty gritty of how 5% of coaches are literally killing it every single day (as in they have more clients than they know what to do with) and why the other 95% of coaches fail.

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So just what do the 5% of successful coaches know that the 95% don’t….

It’s not so much a matter of what the 5% of successful coaches know that’s the difference… the real difference comes down to two things:

The amount of effective action they take
They have an actual strategy (that I’m laying out for you in this post)

So, for starters, I like to break things down into four categories when it comes to starting / running or growing your coaching business.

Getting Attention
Steady stream of Leads
Having Conversations
Booking Clients

So when a coach comes to me asking me for help / advice on what they should be doing to get more clients I’ll ask simple questions:

#1) Are you getting attention?

There are literally thousands of ways you can be getting attention these days… so there’s really no excuse not to be going all in. From posting quality content on social media, creating videos for YouTube or (my favorite and most predictable / targeted way) running well planned advertising campaigns (dirt cheap these days and highly predictable). Just make sure you focus your time and attention on NO MORE than 2 or 3 channels at a time… or you’ll end up overwhelming yourself and the overall quality of your content will be compromised!

Look, the bottom line is this: If no one knows about you, your story, your message and your services than no one will ever buy from you no matter how good you are! If your business is struggling right now than have a serious look at whether or not you’re getting attention or not!

Once you’re getting the attention you and your brand deserves….. ask yourself:

#2) Are you getting leads daily (aka filling the pipeline)

If you’re getting attention then you’re well on your way to turning a certain percentage of that attention into LEADS. One of my favorite ways (as it’ll help automate your business) is in the form of building an email list.

QUICK NOTE: Email marketing is just one of the many marketing techniques you should be using inside your business. I talk about the idea of a 360-degree marketing plan inside the FREE MASTERCLASS. You can join the class HERE)

In essence, you’re creating a problem solving free giveaway and offering it to your people / followers / fans / in exchange for an email or some form of contact info.

And boom. Just like that you’ve successfully accomplished step two.

ANOTHER QUICK NOTE: Paid advertising is one of the BEST WAYS to consistently get leads on autopilot. Facebook is still the #1 ads platform due to their extremely powerful and accurate information they have on their users… allowing you to place the right message in-front of the right people at the exact right time!

#3) Time for Conversations!

Now it’s time for the fun stuff… coaching! A certain number of those leads will want to take the next step… and one of the best ways to really build an intimate relationship is to have a value packed and life changing conversation. You could, for example, let email subscribers and qualified leads apply for a free strategy call / breakthrough sessions / coaching call where you literally help them with their problems with just as much energy and passion as you would your paying clients…

Although it’s important to have a loose structure in place for your calls… seriously drop the script! Times have changed… and if you’re intention is to build trust and a life long relationship then the last thing you want to do is break that trust my ‘selling’ through a script.

Simply listen, help, and lead.. and if you offer enough value then you simply present coaching options and ASK (You must ask). Which leads us into…

#4) A number of those conversations will turn to paying clients…

Without you needing to SELL or be PUSHY. When you shift your focus and intention to serving and helping as many people as you possibly can… a funny thing happens… you end up with a growing business.

Quick note. I’m all about automating as much (if not your entire) marketing funnel so you’re not spending hours upon hours ‘marketing’ a day. Also, you’ll need to pre-qualify potential leads into having a conversation with you so you’re not spending all your time on calls with people who are ZERO qualified to work with you. I know as coaches we have a deep desire to help everyone we can, but you also need to protect your energy and keep your own cup full.

Simply asking a question in the application form about whether or not your prospect has the ability to financially commit if it’s right for them could be a simple way to pre-qualify leads. We can go ahead and create a win-win situation by creating some free training and over delivering with content so you end up helping everyone – even those who may not be able to afford you or who simply aren’t ready to buy from you!

So there you go, you now know what the 5% of coaches who are crushing it know. They’ve created an automated system that gets attention, attracts leads and turns those leads into conversations. The 95% of coaches who are struggling are still relying on posting to social media and hoping (fingers crossed) that someone DMS them or goes to their website to book or buy a package…

But just knowing this stuff doesn’t automatically move you into the 5% group does it. ONLY TAKING ACTION WILL! If you really want to dive in DEEP into 60 minutes of free training that covers these 3 steps AND MORE then make sure to join the NO BS masterclass HERE… it may just be the breakthrough you and your business are looking for!

Lucas Rubix is the intense looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping coaches build, launch and grow their successful coaching business. Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers and celebrities on the Coaches Corner podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most of all, creates true freedom from the treacherous 9-5.

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See ya inside coach!

-Lucas

The Only 3 Things You Should be Focusing on to Get More Clients!

by Lucas Rubix

Only Focus on these three things if you want to get more clients with Lucas Rubix Rubkiewicz from the Coaches corner

Yeehaw!!!! Welcome back to this weeks post Coach! Today we’re covering the only 3 thing you should be focusing on to get more clients and ultimately build that coaching business of your dreams! So have a seat, grab a coffee and take some notes cuz we’re about to seriously take your business to a whole new level!

(I write most of these posts from questions I get asked over on Instagram… so if you’d like to have your questions answered in a blog AND and video then pop by the Coaches Corner Instagram page and shoot ’em over!)

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The Only 3 Things You Should be Focusing on to Get More Clients!

Just a quick note before we get into it here. You may be doing one or even two of these things well… but if you’re not focusing on all 3 then your business building endeavours will fall short. Make sure you apply all 3 things and do them equally well….

#1. BE FOCUSED ON SOLVING YOUR ‘PEOPLES’ PROBLEMS!

Wake up every single day with the intention to help your ‘people’.. aka ideal clients or perfect customer avatars. Everything you produce, from blog posts, instagram posts, videos or even Facebook Ads must come from a genuine intention to serve your ‘people’. Make a list of content ideas (check out the in-depth blog post on coming up with 100’s of content ideas in minutes) that are focused on solving your ideal clients biggest problems… and then go ahead and solve them! Remember… you’re sowing seeds now so later they can grow into traffic driving trees later!

If you want to get more clients then start shifting your focus from ‘what’s in the for me’ to ‘how can I serve YOU’. It really doesn’t matter what niche you’re working in… as long as you wake up every single day and focus on genuinely solving your ideal clients problems you’ll be amazed at how quickly your business can grow!

#2. MAKE SURE YOU’RE GENERATING LEADS DAILY!

Ahh yup. Leads. A funny thing happens when you start focusing on solving other peoples problems… leads somehow magically start rolling in… as long as you have a way to automatically capture those leads. Say hello to an amazing, enticing and problem solving email generating lead magnet! (Also check out a recent blog post about the 5 Simple Ways you can build that email list of yours)

Lot’s of coaches and online business owners lose sleep over trying to decide what kind of lead magnet they should create and in what kind of format they should create it or how to deliver it… but let’s quit the stressing! Ask yourself what’s the biggest problem you can hep solve for your ideal clients AND what’s the best way to deliver it FOR THEM. Will a video series be the best method of delivery… or will a simple checklist serve them the best?

#3. GET INTO CONVERSATIONS WITH INTERESTED PROSPECTS WEEKLY!

If you’ve done your job right up until now then this part should be a breeze. You’ve created some amazing problem solving content for your ideal clients, you’ve offered up some amazing free training or downloads that delivered results… the natural next step is to simply ask any interested leads if they’d like to take you up on a problem solving conversation.

Automating this step is crucial or you’ll drive yourself nuts answering emails and setting up times with people (trust me… I’ve made those mistakes before). Have a look at my Book A Call page and model it if you wish HERE!

If you want an in-depth example of the exact funnel my clients and I use every single day to attract quality leads, have in-depth conversations and get more clients every single day then check out the FREE MASTERCLASS HERE (and don’t just watch it.. take some action will ya 🙂

Here’s to changing the world one client at a time!

–Lucas

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How Coaches can Create Multiple Revenue Streams Through Affiliate Marketing with Stefan James

by Lucas Rubix

stefan james from project life mastery on affiliate marketing for coaches with Lucas Rubix

Welcome back to this week’s episode of the Coaches Corner with the affiliate marketing king himself, Stefan James! Stefan James from Project Life Mastery is diving into how coaches can create multiple revenue streams through affiliate marketing (and not selling out in the process).

Stefan James is an internet entrepreneur, life and business coach, philanthropist, and world traveler with an obsession for mastering every area of his life while fulfilling his potential as a human being and making a difference in the lives of others. He started Project Life Mastery in 2012 as a way to help others commit to mastering every area of their lives through self-development, including health, fitness, emotions, mindset, relationships, financial freedom, passive income, starting an online business, and spirituality.

If you’re a coach who’s looking to create a few extra passive revenue streams through affiliate marketing then join Stefan James and Lucas Rubix inside this week’s episode of The Coaches Corner!

Enjoy!

Affiliate Marketing Episode Breakdown:

1:30: Who is Stefan James and what is Project Life Mastery

4:11: Get out of the dabbler mentality

6:02: How coaches can use affiliate marketing to help their clients

10:12: Content Marketing VS Paid Marketing?

13:36: Rules for Affiliate Marketing and Programs

16:26: Building Your Mindset and how to get past self-doubt

22:42: What’s Stefan James trying to Master now?

25:80: What’s next for Stefan James and Project Life Mastery?

Light up your life and shine with Monique Evette-Moore with Lucas Rubix helping you build an online coaching business

Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you’re not afraid of some work).

Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)

Visit www.LucasRubix.com and get full access into the Online Coaching Business Crash Course, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix

And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!

THE COACHES UNIVERSITY: The Only ‘Stay Until You Get Paid’ Coaching Program Out There. While most programs out there are a 2 – 3 month ‘teach you some stuff’ kinda deal, we’re not. Once you join us inside the Coaches University you’ll get the coaching, community, and support you need until you sell $10,000 of coaching. Period. If you’re looking to join a serious program and a tight-knit community of coaches, this is most definitely for you.

THE COACHES UNIVERSITY

5 simple ways to build your email list!

by Lucas Rubix

Alrighty alrighty! A few days ago I launched a poll on instagram asking followers the number one thing they struggle with other than simply ‘needing more clients’… and the results pointed to building an email list! Although building an email list shouldn’t be your only focus (remember my 360 degree marketing plan?) it should absolutely be high on your priority list… as all the content you create should be pointing back to your list building efforts. So in this weeks blog post we’ll be diving into 5 simple ways to help you build your email list… whether you already have a list or are in the process of building one.

Quick note: I won’t be covering the whole ‘lead magnet’ topic as I’ve covered it in tons of videos and posts in the past. If you’d like some free in-depth training on how to put your email building, lead generating client attracting marketing plan in place then join the 60 minute masterclass HERE!

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5 simple ways to help you build your email list!

1) Optimize your website for more opt-ins!

I spend a lot of time checking out coaches websites and pretty much always see the same thing: A website that looks amazing but has absolutly zero functionality… meaning that it’s laid out to look good… but doesn’t persuade visitors to take any sort of action. If that describes your current website then here’s a simple tip: Build your website with one thing in mind – How can I guide visitors to enter their email address for something of incredible value. DO NOT simply have a ‘subscribe to my newsletter here’ button… put some effort into it! Think about what problem can you help your ideal visitors solve and then give it away for FREE!

2) Ask your current email subscribers to share and forward your emails!

So this will obviously only work if you already have a list… but it’s often times ignored. If you do have a list, even if you only have a handful of subscribers, create a value packed email that evokes so much emotion and appreciation that your readers will be buzzing with inspiration after reading. Then simply ASK THEM (you need to ask) to forward the email with 3 people they know could use a helping hand (and don’t forget to have a link in the email to your freebie so new readers can opt-in!) It’s a simple, often times overlooked way to build your email list through referrals!

Quick note: If you’re struggling with coming up with useful content ideas… check out THIS BLOG POST packed with value on how to come up with 100’s of solid content ideas that your people will actually want to consume!

3) Leverage business cards / print material

Yes, it works! I remember starting my first personal training business and collecting every single coaches business card I could so I could make sure mine was better. By then I was quite savvy with online marketing and was amazed at how few coaches leveraged their business cards to build their lists. No one who looks at your business card cares about how amazing you are… they want to know what’s in it for them. Why not create a business card that offers up some tremendous value (either a free consult, % off, free download), stick in a call to action (go to www.yourwebsite.com/amazingoffer) and capture their email info before that useless little card ends up in the trash…

4) Giveaways!

Who doesn’t love an amazing giveaway! Brainstorm a list of things you could giveaway… including a free coaching session, or a program / product you may have, or 5 top books… you get the idea. Promote across your social media channels and have contestants enter their email address… and give double points if they like and share with their friends on social media! You’d be amazed at how fast you can build your email list when you put up an enticing enough free giveaway with teh right message to the right people!

5) Hold a live event!

No no, don’t stress out! You don’t need to speak in-front of 100’s of people and launch a 3 day mega event… start much smaller than that! Host a small , 2 hour free event, invite 15 or 20 people and offer up tremendous value. Or go into a few offices and offer up a lunch-in training session… and make sure you offer up more value in the form of an opt-in to your attendees! Hand out a small workbook or brochure that encourages them to check out your website, your offers and everything else you have to give!

Hope that helps!

Now get out there and build that email list baby!!!!

–Lucas

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Create Your Perfect Client Avatar Once And For All with Lucas Rubix

by Lucas Rubix

In this weeks episode of the Coaches Corner, we’ll be tackling what should be the foundation of your entire coaching business: Your Client Avatar. If you want to reach your potential clients in a meaningful way you’re going to have to know your customers and clients like the back of your hand. By asking yourself and answering a few key questions you’ll be well on your way to taking your coaching business to the next level!

So for today’s coaching session we’ll be diving in deep and giving you actionable steps you can take to create the perfect client avatar so you can create more impactful content, speak to your audience in a direct and clear way and ultimately get more clients because of it! Knowing your client avatar will help you create stronger content, more compelling copy, better sales pages, higher-value products, and more engaging social media posts!

Enjoy and feel free to reach out on Instagram if you have any questions, or check out tons of other episodes over at www.LucasRubix.com/Podcast

The Perfect Client Avatar Episode Breakdown:

1:46: so WHY create a client avatar?

3:21: The importance of getting specific!

5:12: Where does your Avatar Hang out?

6:42: What are their goals / dreams / ambitions

7:50: What keeps them up at night / What are they terrified of?

8:42: What really pisses them off?

9:42: What do they secretly desire?

12:50: Niche down online. Target target target!

Lucas rubix is the coaches coach, committed to helping coaches build an online coaching business they love

How to Create Your Client Avatar in 4 Simple Steps

by Lucas Rubix

What’s up Coach! It’s a new week and a new blog post (plus an in-depth video HERE) to go along with it! This week we’re talking about How to Create Your Client Avatar in 4 Simple Steps so you can finally, once and for all, know who you’re talking to, speak their language, knows their pains, solve their issues and build a booming coaching business because of it!

PS – I create videos based on the questions and feedback I get asked off of Instagram. Would you love to get some burning questions about building your coaching business of yours answered? Hit me up on Instagram!

How to Create Your Client Avatar in 4 Simple Steps:

So I’m breaking things down into 4 simple steps that won’t do absolutely ANYTHING for you if you don’t take action on them today. Even if you think you know your client avatar like the back of your hand I still recommend you try jotting down some notes… cuz hey… you can always learn something new! (I do client avatar work a few times a year and review them weekly so my message stays on point)

One last final note: I highly suggest you jot down your answers on individual post-its or 3×5 cards so you can shuffle and re-arange in order of importance to use later when crafting headlines, emails content and sales pages!

So without further a due, here we go!

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STEP ONE: WHAT DO THEY WANT MORE THAN ANYTHING ELSE?

What do they want more than anything else?

What are their dreams and desires?

What’s that one big wish that they’d give up almost anything to have granted?

Answering these questions in detail is important for not only creating solutions (aka products / programs) for your ideal clients but for painting the picture about what life could be like if they’d only take the leap of faith with you! (aka work with you!)

STEP TWO: WHAT KEEPS THEM UP AT NIGHT?

What do they fear the most?

What makes their stomach go into gut wrenching knots?

What do they stay up all night worrying about?

Answering these fear based questions will help you speak to their fears (not in a manipulative way) so you can influence them to take some sort of action, whether that’s to hit the nice big juicy buy now button or some CTA on your content / posts!

STEP THREE: PAIN POINTS / CHALLENGES?

What are their biggest pain points? Write down a long list!

What challenges are they facing RIGHT NOW that are keeping them from getting what they want?

What internal blocks are they facing?

What external blocks are they facing?

Knowing both your ideal clients pain points and challenges is important in speaking directly towards them and getting an emotional response (because, at the end of the day, people buy based on emotion and not logic).

STEP FOUR: OBJECTIONS TO THE SALE

What are all the possible reasons they may not buy from you?

Why haven’t they done something about their problem it already? (or did they try but failed… which would be a a possible objection to what you have to offer)

Here’s where anxiety reducing testimonials really come in handy! If you don’t have any then don’t worry – for now you could creating an awesome FAQ section that handles all possible objections… and as you slowly start focusing on capturing testimonials you can highlight key points is they serve to help reduce buyer resistance and handle their objections to working with you!

So there ya have it! Make sure you watch the full 6 minute video on the New and Official Youtube Channel HERE to dive even further into creating your client avatar in 4 simple steps!

Any questions you may have don’t hesitate to reach out on Instagram or Facebook or learn more on the offical blog HERE

Chat next week,

Lucas!

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What is the Value Ladder and why you NEED to implement it into your Business!

by Lucas Rubix

How to use the value ladder in your coaching business with Lucas Rubix Lucas Rubkiewicz coaching business ninja

What is upppp Coach! Today I want to cover another super important concept that, if implemented, will help you serve more clients and bring in more cash! Even if you’ve heard about the ‘value ladder’ before, I challenge you to watch this video and see how you can implement a few of these concepts into YOUR business! Check out the new Coaches Corner Youtube Channel for more the entire video HERE!

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Yes, you can implement a ‘value ladder’ into ANY business.

Whether you’re selling products or services.

Whether your business is offline or online.

Whether you’re a coach, consultant or you’re packaging up your expertise and selling it as an online course.

It’s literally your duty, as a coach, to serve your potential clients in the best way you know how! By applying the value ladder you’ll successfully find ways to serve your customers / clients in more ways! (and make more money because of it)

I’ll give you a simple examples. First example we’ll pretend you’re a health coach. As a health coach you may have a FREE CONSULTATION or DISCOVERY SESSION and a 12 WEEK health makeover program for $1200.

I’m also guessing you’re not as busy as you could be :D. You end up spending a lot of time doing free consults and little time getting paid for your expertise.

What if you created a funnel that looked a little more like:

FREE VIDEO SERIES: $0
10 DAY GUIDE: $10
VIDEO PROGRAM: $97
30 DAY COACHING PROGRAM: $497
3 MONTH VIP TRANSFORMATION: $997
VIP FAST TRACK PROGRAM: $1997

The higher up the value ladder (or lower down the funnel) they go the more they get. They get more value and more of your time!

Watch the full value ladder video HERE and see how YOU can apply a few more tiers of products / services into your business so you can unleash your businesses FULL POTENTIAL and help customers / clients who may not be able to afford your high end service right now but would like to invest $97 for you (over deliver and you can up-sell them and move them up your ladder)

You can apply this to ANY business you’re in. If you’re selling products then fill the gaps and help your customers up the ladder into your premium services. If you provide services then craft entry level services so clients / customers can get a taste of you and how amazing you are… and then move them up the ladder!

Hope this helps! If you have any questions reach out on Instagram or the Facebook Page and ask away!

Your Coach,

Lucas.

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How To Get More Online Clients CONSISTENTLY

by Lucas Rubix

How To get more online clients with Lucas rubix LucasRubix Rubkiewicz the coaches coach the coaches corner

I love the internet. I thought I’d just get that out of the way before we dive deep into the step by step breakdown of how to get more online clients and fill your coaching business friggin’ full. I love the internet because, to me, it screams freedom. Freedom for you, the business owner, to work from wherever you want and leverage your time but also freedom for your clients who get much more personalized, flexible and results focused coaching.

It doesn’t matter if you’re a fitness coach, a life coach, a sales training coach or a writing coach – the process for getting clients online is the exact same. In this blog post I’m going to not only break down the step by step game plan for generating leads on autopilot and turning them into high paying clients BUT I’m gunna give you actionable steps so you can take your coaching business to the next level. Oh, and by the way, this system works for attracting clients not only into your online business but into your brick and motor coaching business as well!

AND, if you want to join an -in-depth hour long masterclass where we dive into even greater detail and spill ALL THE BEANS on main this whole thing work then make sure to reserve your seat HERE and change your business (and life) forever!

The step by step game plan on how to get more online clients consistently (on autopilot)

ATTRACT THE RIGHT PEOPLE

Obvious right? But not so fast!

95% of the time, when I sit down with coaches, they’re not specific enough on exactly who they want to serve. For example, I could brand myself as a generic business coach or a lead generating specialist but that be throwing the net way to wide. The conventional way of thinking would be that the wider you go and the larger demographic you target the more potential clients you’ll be able to attract.

WRONG!

If you try to work with everyone you’ll end up working with no-one. I choose to specialize in helping passionate coaches (the passionate part is extremely important) build an online sales funnel to attract high quality clients. Although I do have retail stores, clothing brands and service based providers like electricians reach out to me asking for help, I only focus on helping coaches.

WHY?

Because not only is it where my heart and soul want to be – you can’t be the BEST at everything. Get really good at delivering specific results for a specific type of person and you’ll not only become the go to expert but your messaging will be much more specific and you’ll end up getting A LOT more attention with your marketing. Focus on creating a specific message to a specific audience.

GIVE AWAY YOUR BEST FOR FREE!

So now you know exactly who you want to serve and the specific results (and messaging) you want to put infant of them. Now, since nothing in this life is free (not even getting clients) you need to offer up something of extreme value for free to start a relationship with your ideal clients.

Most coaches and businesses in general fail with this critical step. They create a freebie that’s just not specific or enticing enough for their target audience to take action on. DON’T BE AFRAID to give away everything. I mean let it all hang out. You’ve been put on this earth to change peoples lives – so do just that!

This could be in the form of a downloadable pdf, a checklist, cheatsheet, video course, webinar (etc) – truth is, how you choose to deliver it is less important than the quality and results that your lead magnet provides. Nail this critical step and you’ll have leads rolling in through the door all day every day baby!

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BUILD A RELATIONSHIP

So leads are coming in through the door and your slowly building your email list. Stop trying to hard sell everyone and focus on warming up your cold leads until they turn sizzling hot! Here’s where your 360 degree marketing really takes effect (learn more about the 360 degree marketing concept HERE)

Send valuable and relevant content to your people via your email list, blog posts, social media and anywhere else that you choose to create content. It’s not like you have to spend all day creating content and adding value – but put an hour aside a few times a week and create content that helps out your peeps! I’ll jump on Instagram and add a few value bombs, I’ll take the best of the best and shoot an email newsletter out or I’ll throw up a video or two a week on Facebook to keep engaged with my people and add value to their businesses.

I suggest you Do The Same. Once you’ve build a relationship you can simply….

INVITE THEM INTO A CONVERSATION

That’s it. You’re not selling anything. You’re not pushing anything. You’re simply inviting your potential clients into a conversation to not only make sure you’re a good fit for them but to make sure they are a good fit for you.

Seriously. You’ll be able to pick and choose who you want to work with when you create a sales and marketing funnel that attracts your ideal clients, builds trust and authority and brings qualified and interested prospects to a Free Strategy Call booking Page (LIKE THIS) where you can have a conversation and start working with your ideal clients.

I know, I know. Sounds easier said then done. Put an hour aside, mark ‘business development’ in your calendar and join the free masterclass here where I literally break down each step into further detail and spill all the beans on what it takes to build a predictable and successful online coaching business from the ground up! I’m laying out the exact steps that my clients and I take to enroll amazing new clients each and every single day!!!

And if you have any questions then please don’t hesitate to reach out on Instagram and ask away!

Here’s to wifi, strong coffee and building the business of your dreams!

Lucas!

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[embedyt] https://www.youtube.com/watch?v=e_U3AcaVY6Y[/embedyt]

Episode Breakdown:

The 5 Business Building Engines ARE:

Episode Breakdown:

So just what do the 5% of successful coaches know that the 95% don’t….

Getting Attention

Steady stream of Leads

Having Conversations

Booking Clients

#1) Are you getting attention?

#2) Are you getting leads daily (aka filling the pipeline)

#3) Time for Conversations!

#4) A number of those conversations will turn to paying clients…

The Only 3 Things You Should be Focusing on to Get More Clients!

#1. BE FOCUSED ON SOLVING YOUR ‘PEOPLES’ PROBLEMS!

#2. MAKE SURE YOU’RE GENERATING LEADS DAILY!

#3. GET INTO CONVERSATIONS WITH INTERESTED PROSPECTS WEEKLY!

Affiliate Marketing Episode Breakdown:

5 simple ways to help you build your email list!

1) Optimize your website for more opt-ins!

2) Ask your current email subscribers to share and forward your emails!

3) Leverage business cards / print material

4) Giveaways!

5) Hold a live event!

The Perfect Client Avatar Episode Breakdown:

How to Create Your Client Avatar in 4 Simple Steps:

STEP ONE: WHAT DO THEY WANT MORE THAN ANYTHING ELSE?

STEP TWO: WHAT KEEPS THEM UP AT NIGHT?

STEP THREE: PAIN POINTS / CHALLENGES?

STEP FOUR: OBJECTIONS TO THE SALE

The step by step game plan on how to get more online clients consistently (on autopilot)

ATTRACT THE RIGHT PEOPLE

GIVE AWAY YOUR BEST FOR FREE!

BUILD A RELATIONSHIP

INVITE THEM INTO A CONVERSATION