Hey Coach, welcome welcome welcome to yet another value packed Coaches Corner Podcast episode! Although learning about and implementing things like landing pages, sales pages and webinars is important for growing an online coaching business (and we talk about perfecting them A LOT on our podcast)… there are some foundational pieces that must be in place if we’re to really build a business that truly makes an impact. One of those foundational pieces is created a strong coaching business mission statement (and dialling in your vision while you’re at it)
In this episode, we’ll not only be talking about why a coaching business mission statement is important, but we’ll also dive into how to create a vision and mission statement for your coaching business, as well as some examples and exercises to get you started. Before we get too deep into it, let’s just cover some basics first:
What is a vision statement? Think of your vision as the ultimate destination. If everything worked out just perfect over the next 10 years, where would you be and what would you be doing? In a nutshell, the vision is really all about where you want to go and the change you want to make. Your vision statement could be about you and your quest, or it could be about envisioning what the world could be like if you could carry out your mission (more about that in a second). For example, my vision is to make available to passionate coaches the most trusted, value packed, and results driven business building recourses and mentoring available with just a few mouse clicks. Your vision could be to see a world where every single human being finds true peace and happiness regardless of their external situation, or a work environment where management fully steps into their power and chooses to lead their team by example in order to create a stronger, happier and more efficient workplace. Or it could be a vision of creating the number one resource for busy moms looking for a better way to get back in shape (and stay that way).
And if you really really want to make a massive impact on the world, you can take your vision and mix it with your mission to come up with your world changing mission statement.
What is a Mission statement? Why are you doing all of this in the first place? What’s the real reason you chose not to listen to what your friends and family had to say and instead chose to venture down this whole bumpy entrepreneurial road. What do we need to do and create in order to make our vision a reality? When you actually take some time to craft your coaching business mission statement, it’ll not only serve as a source of incredible motivation for you in your darkest times (hey, you’re in business, it’s to be expected), but it’ll naturally attract attention from anyone who comes across it.
Remember this: We love to follow and we’re naturally attracted to those with a massive vision for the world… but the only reason we actually listen to them and take them seriously is because they are actually taking action to making it happen. In other words, they have a mission, and they’re taking the steps necessary to make that vision a reality.
SO, if you’re ready to craft your client attracting coaching business mission statement, tune in and join us on this weeks episode on both iTunes and Soundcloud below! (and reach out on Instagram if you have any questions!)
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Episode Breakdown: How To Write Your Own Coaching Business Mission Statement with Lucas Rubix
1:04: The Coaches Corner Podcast Introduction and opening notes
2:02: Why you need to focus on MAKING MONEY
4:17: What is your Vision for the world (and your business)?
5:16: The two reasons why having a vision is uber important!
6:22: What is a coaching business mission statement (and why?)
9:47: Consistency living out your vision and mission
12:06: We’re attracted to people with a VISION for the world
14:15: The Coaches Corner Vision and Mission Statement
16:47: Put your people first!
18:24: Where to ‘promote’ your vision and mission statement
21:00 Shameless ‘Coaches University‘ Plug (lol)
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Lucas Rubix is the intense looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion fuelled, freedom filled, money making online coaching businesses in 90 days or less.
Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)
Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix
And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!
PS – Other recommended podcasts to help move your online coaching business forward are DIAL IN YOUR CLIENT AVATAR, 3 BIGGEST MISTAKES COACHES MAKE and HOW TO SUCCESSFULLY MARKET YOUR ONLINE COACHING BUSINESS. Make sure you give them a listen if you’re looking for even more direction!
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