Alright, alright, alright… I admit it. There is no ‘secret’ to building an online coaching business. However, there are costly mistakes that are totally avoidable. These make building your business and getting more clients much easier. And as someone who’s spent years not only building my own coaching business and going on to sell well over a million dollars of coaching. While working with over 300 coaches to build their dream business… I’ve made more mistakes than I can count on 12 hands.
In the near future, maybe I’ll do a little series about some of the biggest mistakes I made on YouTube. But, for now I want to share what may be the biggest mistake I made. I overcomplicated absolutely everything.
I’d overcomplicate the business plan, the marketing plan, creating my coaching programs and getting on social media. From starting a podcast, running a sales call, invoicing, communication, and emails. You name it, I somehow found a way to overcomplicate many things. I’d find myself working my butt off but getting little to no results. Let’s not mention feeling frustrated at my lack of progress.
Then I did something that, in hindsight, seemed obvious: I simplified everything and got hyper-focused to measure the effectiveness and efficiency of everything I did.
Here are some examples:
- Removed all the complicated coaching programs, courses, and ‘stuff’; I wanted to sell and simplified all my offers into just 3 tiers.
- Stopped trying to create hundreds of lead magnets, and instead laser-focused on creating a few simple yet value-packed free offers that actually got people results.
- Committed to mastering just a few marketing strategies instead of trying anything and everything that was recommended to me.
- Simplified other aspects of my life right down to my wardrobe. Although that may sound extreme, I found that the fewer choices I had to make during my day, the more mental power I had to make the big decisions in my life and business.
My point is simply this: When I committed to simplifying things down to their most basic components, I not only started seeing amazing results in my life and business (hello $80,000 month), but it also made me a better coach. I learned to communicate clearly and found that a coaching session that took an hour before could be done in 15 minutes with the same, if not more, impact on the client.
With that said, enjoy the episode and feel free to check out the Official Coaching Channel on YouTube for quick, simple, and actionable tips on building, launching, and growing your online coaching business!
Enjoy the episode!
–Lucas Rubix
P.S. Building your coaching business from scratch doesn’t have to be filled with complexity. Keep it simple. To help you focus on what really matters, grab your free Crash Course HERE and let’s find you the freedom you crave!
Other resources that you may be interested in:
- Let’s settle this niche thing once and for all! Download your free copy of the Ultimate Niche Guide to find your perfect coaching niche… and own it!
- Get your hands on the Online Coaching Business Crash Course while we’re still giving it away for free Here! 🔥
- Watch these 2 Bonus Videos to go with this episode: How To Get Your First Client & The 2 Funnels Every Coach Needs To Get Coaching Clients
There’s more value waiting for you inside the Coaches Corner podcast! Dive into episodes like How Email Marketing Can Help You Grow Your Online Coaching Business… QUICKLY!, How To Create The Perfect Client Testimonials And Grow Your Coaching Business With Them and so much more!
Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you’re not afraid of some work).
Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)
Visit www.LucasRubix.com and get full access into the Online Coaching Business Crash Course, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix
And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!
THE COACHES UNIVERSITY: The Only ‘Stay Until You Get Paid’ Coaching Program Out There. While most programs out there are a 2 – 3 month ‘teach you some stuff’ kinda deal, we’re not. Once you join us inside the Coaches University you’ll get the coaching, community, and support you need until you sell $10,000 of coaching. Period. If you’re looking to join a serious program and a tight-knit community of coaches, this is most definitely for you.