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A true legend and master when it comes to the laws of human nature, Robert Greene is about to have you thinking deeper than you ever have before. If you are a coach and an expert in your field (or are ready to be) but you are struggling to get more clients and really take your business to the next level, then this episode is for you.
Robert Greene shares why studying and becoming obsessed with understanding human nature is a critical skill that you can not overlook. Throughout his writing (see below for the complete list of his 6 books) he explains different areas of how we tick as human beings.
You’re about to wonder why you have never learned these lessons before.
While some may view his perspective as dark, Robert Greene speaks the truth about how humans seek power, understanding, and mastery. His wisdom about human nature will take you and your coaching business to an entirely new level!
You’re about to take away some big lessons from this episode including…
- Learn how humans seek power so you can become a stronger leader and a more powerful version of yourself
- Hear why storytelling and relating the content to your audience is the only way to grab attention so you can start seducing your ideal client through more appealing content.
- Understand the dark side of people so you can stop feeling ashamed of your own dark side and become a more relatable and authentic coach.
- Master how to get excited about other people (and not just yourself) so you can understand more about your ideal client’s problems, what motivates them, and connect with them on a deeper level.
Enjoy The Podcast Coach!
“Boldness makes even the smallest animal dangerous“ – Robert Greene
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Episode Breakdown: Robert Greene on the Laws of Human Nature
0:28 A bit about what we’ll be covering in this episode (and how Robert Greene has made a massive impact on my life)
1:48 Who is Robert Greene
3:30 When I read 48 Laws of Power (and how it helped me understand people)
5:26 What is behind people
6:44 Robert Greene’s Why (what motivates him to write)
8:50 Entertaining the reader and pull people into your world by starting with a story
11:22 Relate your ideas to your reader’s life
14:53 Dealing with critiques
17:42 People are fascinated by the dark side of human nature
19:40 Coaches with a lot of knowledge are missing one key element: understanding human behaviour
21:41 The dark side of humans
25:23 Don’t be ashamed that you have this mischievous side in you
27:17 Social media is a magnet for the dark side of human nature
32:58 You are a narcissist
35:36 As a human being you are continually performing (some people are good performers and some people are not)
38:03 When do we drop the mask and become who we actually are
40:58 Reveal more of your dark side to resonate more with your audience
43:20 Be excited by other people and what makes them tick instead of yourself
48:07 Understanding people is more important than any other skill you’ll ever learn (even if you are a master at your craft)
53:39 Fulfilling pleasure and avoiding pain will hold you back from Mastery
58:46 Robert Greene’s next book…
1:02:49 Advice for a younger version of Robert Greene
BRAND NEW FREE TRAINING!
How To Turn Your Knowledge, Experience, Life Story, And Passion Into An Online Coaching Business (That Actually Makes Money)
Lucas Rubix is the intense looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion fuelled, freedom-filled, money making online coaching businesses (as long as you’re not afraid of some work).
Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)
Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix
And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!
PS – Other recommended podcasts to help move your online coaching business forward are DIAL IN YOUR CLIENT AVATAR, 3 BIGGEST MISTAKES COACHES MAKE and HOW TO SUCCESSFULLY MARKET YOUR ONLINE COACHING BUSINESS. Make sure you give them a listen if you’re looking for even more direction!
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