If you loved last Tuesday’s episode about getting more clients into your online coaching business, then you are going to love today’s episode! A perfect lead magnet needs to speak directly to the clients you actually want to work with. By placing a free offer (that you could probably sell and make money off of) in front of someone who fits the criteria of your ideal client you will automatically capture their attention. The value that your lead magnet will identify you as the expert that they need in order to see the results they are desperate to get. By focusing on building your email list with top prospects you’ll be able to build a relationship with them and eventually convert them into a paying client who is also your biggest fan!
In this episode of the Coaches Corner Podcast, you will take home a few key points…
- See exactly how a well-constructed perfect lead magnet can help you build an audience of top prospective clients to make sure that you are presenting your offer in front of the clients you actually want to work with
- Learn the best style of lead magnet to build when you are just starting so you can avoid being overwhelmed and overcomplicating things – which never ends well
- Discover the two goals that you need to aim for when building your email list so you can have a clear perspective of the benchmarks you are aiming for
- Start implementing the 3 letter rule for creating a lead magnet so you can be confident that your audience will love your free offer
- Learn the top styles of lead magnets you should build first with your online coaching business so you can grow your email list as fast as humanly possible
- Find out how to make sure your perfect lead magnet is aligned with your message so your leads are pre-qualified to buy your coaching program
The right lead magnet can literally bring in hundreds and eventually thousands of leads. Without leads, your business will never make money. This is why it is extremely important to focus on bringing new leads into your email list each day. Once they are there, you will build a relationship with them so they know who you are, like what you’re saying and trust your professional opinion. I am excited for you to dive head first into this episode 😁
Enjoy The Podcast Coach!
“Simplicity is the ultimate sophistication ” – Leonardo da Vinci
EPISODE BREAKDOWN: The Perfect Lead Magnet 🧲 For Your Coaching Business (The 3 Letter Lead Magnet Rule To Follow)
:14 Quick intro on what we’ll be covering inside this episode
0:36 How a well-constructed lead magnet literally changes everything
1:59 The importance of a high-converting lead magnet
2:58 Why you want people to recognize that your free offer is not for them
3:29 A major mistake coaches make
4:43 The first and second goal to aim for with your email list
5:19 The 3 letter rule for lead magnets
6:17 The perfect style of lead magnet you should build first
7:20 The right time to scale your free offer
8:18 How to make sure you have an exchange of value
9:22 Examples of lead magnets we use
9:44 Our reason for wanting to give out more free resources than anyone else in our coaching space
11:11 Why you need to dial in your main offer (coaching package/program) first
13:39 Aligning your free offer with your coaching program
14:01 How to make sure your lead magnet ensures results
15:00 Actionable steps vs information
Also, make sure to swing by and listen to the Podcast episode that completely covers how to dial in your coaching niche HERE!
If you are ready to start taking action (and are done talking about it), end all the distraction with step by step mentorship, shave off a good year of trial and error, master the tech side of your online coaching biz, and get personal guidance and coaching so we can put together and launch your online biz over the next few months (and get ya some clients)… check out the details for the Coaches University HERE.
By Application Only!
Lucas Rubix is the intense looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion fuelled, freedom-filled, money making online coaching businesses in 90 days or less.
Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)
Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix
And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!
PS – Other recommended podcasts to help move your online coaching business forward are DIAL IN YOUR CLIENT AVATAR, 3 BIGGEST MISTAKES COACHES MAKE and HOW TO SUCCESSFULLY MARKET YOUR ONLINE COACHING BUSINESS. Make sure you give them a listen if you’re looking for even more direction!
— Lucas
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