Welcome back Coach! I’m so so excited that you’re here as this week’s episode is all about creating, pricing and selling High Ticket coaching programs… but with that comes a little warning chat I want to have first.
High Ticket = High value = Huge Results… like life-changing results. I don’t recommend just increasing your prices so you can be ‘high-ticket’ or so you can just make more money. The only reason why you should have high-value coaching programs is to deliver huge results for your coaching clients, period. Not only will you start attracting high-quality clients into your coaching business (no more dabblers or part-timers) but you’ll also enjoy working with fewer people, which gives you time to actually focus on your clients and deliver huge results! These days there’s so much high-ticket talk online out there that I thought dropping an episode to help clear the air and settle any confusion was in order… so the big goal of this episode is to help you (the expert coach) develop your high ticket / high-value coaching programs so you can work with fewer people and deliver greater results!
Other recommended podcasts to help you with creating your high ticket programs would be DIAL IN YOUR CLIENT AVATAR, BECOME AN EXPERT COACH and BUILD A 10K A MONTH COACHING BIZ. Make sure you give them a listen if you’re looking for even more direction!
There are really 4 Rules that I help my clients establish when they’re creating their high ticket offers. follow these rules and the selling part actually becomes quite easy:
RULE #1: THE VALUE FROM THE PROGRAM MUST BE 10X (at least) THE COST
RULE #2: YOU MUST LEARN TO CLEARLY ARTICULATE THE VALUE YOU PROVIDE
RULE #3: ALWAYS REMEMBER YOU’RE NOT SELLING COACHING… YOUR SELLING RESULTS
RULE #4: YOU MUST BE 100% CONFIDENT IN YOUR PROGRAM (or you’ll never sell it)
So, with those 4 rules in mind, let’s tackle this whole high ticket program idea, and let’s see how you can create, price, sell, and implement a high ticket coaching offer into your coaching business! Enjoy the episode and feel free to reach out on Instagram if you’d like to connect or leave any feedback / comments!
— Lucas
Episode Breakdown: How To Create, Price and Sell Your High Ticket Coaching Program
2:31: Creating, pricing and selling your high ticket offers will totally change your coaching business
3:22: High Ticket equals High Value equals Huge Results
4:47: Rule #1: The value inside your program must exceed the cost by 10X
5:56: Rule #2: Learn how to clearly articulate the value you provide! (Crystal Clear)
6:25: Rule #3: Always remember you’re selling a RESULT… you’re not selling a coaching program
8:47: Rule #4: You must be 100% Confident with your program (or you’ll never sell it)
10:36: Let’s crush 4 of the biggest negative beliefs when it comes to selling high ticket programs
14:25: Can you only sell high ticket coaching programs in the money-making space?
15:47: Why did I move into the online ‘business’ coaching space… (wasn’t just for the money)
17:44: How to package your high ticket coaching program
18:32: What are you the BEST of the best in the world at!?
20:01: How to Price your high-ticket coaching programs the Right Way
23:11: How to actually ‘sell’ your coaching program the easy way… without pushing26:23: The average income for an online coach is under 12,000 a year… I’m here to change that!
THE COACHES UNIVERSITY: The Only ‘Stay Until You Get Paid’ Coaching Program Out There. While most programs out there are a 2 – 3 month ‘teach you some stuff’ kinda deal, we’re not. Once you join us inside the Coaches University you’ll get the coaching, community, and support you need until you sell $10,000 of coaching. Period. If you’re looking to join a serious program and a tight-knit community of coaches, this is most definitely for you.
Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you’re not afraid of some work).
Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)
Visit www.LucasRubix.com and get full access to the Online Coaching Business Crash Course, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix
And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!
P.S. – Other recommended podcasts to help move your online coaching business forward are BUILDING YOUR EMPIRE WITH ELENA CARDONE, EVAN CARMICHAEL ON UNTAPPING HUMAN POTENTIAL AND SERVING THE WORLD, and ROBERT GREENE ON THE LAWS OF HUMAN NATURE. Make sure you give them a listen if you’re looking for even more direction!
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