Welcome to the Coaches Corner Blog (A corner of the internet solely created to help coaches grow their businesses!) If you’re a coach who’s hungry for practical, relevant and actionable strategies to help you build that dream business of yours (no matter where you may be right now) then you just found the best place on the internet to help you build that biz and create true freedom. Today we’re talking about a simple strategy that’s guaranteed to help you stand out and get noticed. The concept is simple: Be a Big Fish in a Small Pond.
The internet is extremly crowded and one of the largest, noisiest and most competitive ‘pools’ out there. There are sharks who’ve been in the game longer than you, have larger teams than you, have more money than you and can out spend you and out market you all day long.
What are us small fish to do? I’ll break the answer into two parts for ya! (and if you have more questions or what to connect then don’t hesitate to reach out on Instagram and say HI!)
PART ONE: Be a big fish in a small pond.
First we ignore our egos and swim into a smaller pool until we’re big enough to move into a bigger pool, and we continue to grow and move until we can compete and win against the biggest and baddest fish. What I’m talking about is, of course, joining or carving out a smaller niche with less competition (for now at least) and completely owning that space. Most coaches (both online and in person) are doing the exact opposite. They’re entering larger markets because there’s more potential customers, clients and dollars but end up frustrated because they get lost in all the noise. Focus on being a big fish in a small pond.
Ask yourself what business you’re in right now. Maybe you’re a personal trainer or health coach specializing in getting guys 6 pack abs, maybe you’re a life coach helping frustrated employees make a transition into a new career or maybe you’re a copywriter providing both coaching and done for you services. Now have a realistic look at the size of pool you’re in and if you’re a big fish in a small pond or a small fish in a big pond.
If you’re a small fish then niche down. Get more specific on who your ideal customer / client is and commit to only working with them. Adjust all your marketing and content to ONLY speak to that specific person. For example, instead of me offering general ‘business coaching’ I niche down to strictly coaches. I further niche down to helping Passionate Coaches (yes, having a passion for what you do and a burning desire to help others is a prerequisite) create entire online businesses and winning lead generating funnels in 3 months or less.
If I simply offered ‘business coaching’ then I’d be up against guys like Tony Robbins (move aside Tony, Lukies coming for ya!) who have deeper pockets and a deeper customer base than I currently have. It’s very very possible to create a 6 and 7 figure business by aggressively niching down and starting later targeted, then expanding as your list and reach grows.
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin
PART TWO: Stand out by being YOU.
Leverage yourself and who you are.
I spend a lot of time helping coaches develop and build their personal brands. No one’s got what you got – and ultimately those things that make you different (that we often times try to hide) are the exact things that will help you stand out and attract the clients / customers you want.
Inject your personality into every single piece of content you create. Don’t be afraid to stand out and do things differently than what everyone else is doing. If you’re weird (and who isn’t) then be weird! Share your imperfections. Talk about your mistakes (and what you learned). People won’t be attracted to you if you brand yourself as picture perfect. They’ll connect with you and your brand on a much deeper level if you allow yourself to be you and tell it all.
Have a realistic look at the market you’re entering and ask yourself if you’re really a big fish in a small pond or a small fish getting murdered in a big pond, and then inject yourself into everything you create! Sounds simple, I know. Give yourself some time. Allow yourself room to make some mistakes (or, if you’re like me, then allow yourself A LOT of room to make A LOT of mistakes 🙂 Yes, the technical stuff like sales funnels, building a list and marketing strategies are important, but without a solid foundation and proper positioning in the marketplace you’ll struggle to ever create any traction!
And if you want to dive deeper into 6 powerful strategies (including branding) to help you launch and grow your online coaching business then grab your free download HERE and build the business you deserve!
Your Coach,
Lucas!
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