I love the internet. I thought I’d just get that out of the way before we dive deep into the step by step breakdown of how to get more online clients and fill your coaching business friggin’ full. I love the internet because, to me, it screams freedom. Freedom for you, the business owner, to work from wherever you want and leverage your time but also freedom for your clients who get much more personalized, flexible and results focused coaching.

 

It doesn’t matter if you’re a fitness coach, a life coach, a sales training coach or a writing coach – the process for getting clients online is the exact same. In this blog post I’m going to not only break down the step by step game plan for generating leads on autopilot and turning them into high paying clients BUT I’m gunna give you actionable steps so you can take your coaching business to the next level. Oh, and by the way, this system works for attracting clients not only into your online business but into your brick and motor coaching business as well!

 

AND, if you want to join an -in-depth hour long masterclass where we dive into even greater detail and spill ALL THE BEANS on main this whole thing work then make sure to reserve your seat HERE and change your business (and life) forever!

 

The step by step game plan on how to get more online clients consistently (on autopilot)

 

ATTRACT THE RIGHT PEOPLE

 

Obvious right? But not so fast!

 

95% of the time, when I sit down with coaches, they’re not specific enough on exactly who they want to serve. For example, I could brand myself as a generic business coach or a lead generating specialist but that be throwing the net way to wide. The conventional way of thinking would be that the wider you go and the larger demographic you target the more potential clients you’ll be able to attract.

 

WRONG!

 

If you try to work with everyone you’ll end up working with no-one. I choose to specialize in helping passionate coaches (the passionate part is extremely important) build an online sales funnel to attract high quality clients. Although I do have retail stores, clothing brands and service based providers like electricians reach out to me asking for help, I only focus on helping coaches.

 

WHY?

 

Because not only is it where my heart and soul want to be – you can’t be the BEST at everything. Get really good at delivering specific results for a specific type of person and you’ll not only become the go to expert but your messaging will be much more specific and you’ll end up getting A LOT more attention with your marketing. Focus on creating a specific message to a specific audience.

 

 

GIVE AWAY YOUR BEST FOR FREE!

 

So now you know exactly who you want to serve and the specific results (and messaging) you want to put infant of them. Now, since nothing in this life is free (not even getting clients) you need to offer up something of extreme value for free to start a relationship with your ideal clients.

 

Most coaches and businesses in general fail with this critical step. They create a freebie that’s just not specific or enticing enough for their target audience to take action on. DON’T BE AFRAID to give away everything. I mean let it all hang out. You’ve been put on this earth to change peoples lives – so do just that!

 

This could be in the form of a downloadable pdf, a checklist, cheatsheet, video course, webinar (etc) – truth is, how you choose to deliver it is less important than the quality and results that your lead magnet provides. Nail this critical step and you’ll have leads rolling in through the door all day every day baby!

 

 

 

BUILD A RELATIONSHIP

 

So leads are coming in through the door and your slowly building your email list. Stop trying to hard sell everyone and focus on warming up your cold leads until they turn sizzling hot! Here’s where your 360 degree marketing really takes effect (learn more about the 360 degree marketing concept HERE)

 

Send valuable and relevant content to your people via your email list, blog posts, social media and anywhere else that you choose to create content. It’s not like you have to spend all day creating content and adding value – but put an hour aside a few times a week and create content that helps out your peeps! I’ll jump on Instagram and add a few value bombs, I’ll take the best of the best and shoot an email newsletter out or I’ll throw up a video or two a week on Facebook to keep engaged with my people and add value to their businesses.

 

I suggest you Do The Same. Once you’ve build a relationship you can simply….

 

 

 

INVITE THEM INTO A CONVERSATION

 

That’s it. You’re not selling anything. You’re not pushing anything. You’re simply inviting your potential clients into a conversation to not only make sure you’re a good fit for them but to make sure they are a good fit for you.

 

Seriously. You’ll be able to pick and choose who you want to work with when you create a sales and marketing funnel that attracts your ideal clients, builds trust and authority and brings qualified and interested prospects to a Free Strategy Call booking Page (LIKE THIS) where you can have a conversation and start working with your ideal clients.

 

I know, I know. Sounds easier said then done. Put an hour aside, mark ‘business development’ in your calendar and join the free masterclass here where I literally break down each step into further detail and spill all the beans on what it takes to build a predictable and successful online coaching business from the ground up! I’m laying out the exact steps that my clients and I take to enroll amazing new clients each and every single day!!!

 

And if you have any questions then please don’t hesitate to reach out on Instagram and ask away!

 

Here’s to wifi, strong coffee and building the business of your dreams!

 

Lucas!

 

 

 

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