What is upppp Coach! Today I want to cover another super important concept that, if implemented, will help you serve more clients and bring in more cash! Even if you’ve heard about the ‘value ladder’ before, I challenge you to watch this video and see how you can implement a few of these concepts into YOUR business! Check out the new Coaches Corner Youtube Channel for more the entire video HERE!
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Yes, you can implement a ‘value ladder’ into ANY business.
Whether you’re selling products or services.
Whether your business is offline or online.
Whether you’re a coach, consultant or you’re packaging up your expertise and selling it as an online course.
It’s literally your duty, as a coach, to serve your potential clients in the best way you know how! By applying the value ladder you’ll successfully find ways to serve your customers / clients in more ways! (and make more money because of it)
I’ll give you a simple examples. First example we’ll pretend you’re a health coach. As a health coach you may have a FREE CONSULTATION or DISCOVERY SESSION and a 12 WEEK health makeover program for $1200.
I’m also guessing you’re not as busy as you could be :D. You end up spending a lot of time doing free consults and little time getting paid for your expertise.
What if you created a funnel that looked a little more like:
- FREE VIDEO SERIES: $0
- 10 DAY GUIDE: $10
- VIDEO PROGRAM: $97
- 30 DAY COACHING PROGRAM: $497
- 3 MONTH VIP TRANSFORMATION: $997
- VIP FAST TRACK PROGRAM: $1997
The higher up the value ladder (or lower down the funnel) they go the more they get. They get more value and more of your time!
Watch the full value ladder video HERE and see how YOU can apply a few more tiers of products / services into your business so you can unleash your businesses FULL POTENTIAL and help customers / clients who may not be able to afford your high end service right now but would like to invest $97 for you (over deliver and you can up-sell them and move them up your ladder)
You can apply this to ANY business you’re in. If you’re selling products then fill the gaps and help your customers up the ladder into your premium services. If you provide services then craft entry level services so clients / customers can get a taste of you and how amazing you are… and then move them up the ladder!
Hope this helps! If you have any questions reach out on Instagram or the Facebook Page and ask away!
Your Coach,
Lucas.
Lucas Rubix is the intense looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping coaches build, launch and grow their successful coaching business. Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers and celebrities on the Coaches Corner podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most of all, creates true freedom from the treacherous 9-5.
Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix
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