I’m sure you’ve done many exercises to build out your ideal client avatar and let me put your mind at ease… This isn’t one of those videos. I want to zoom out and show you WHY you need an avatar in the first place. You can take a shotgun approach in your marketing message and put a lot out there and hope it lands… Or you can choose to emotionally understand your ideal clients, craft a message that truly connects with their fears and their deepest desires and position your offer to solve the pain they are going through. Let’s meet them where they are at and then deliver what they need. Let’s dive in.
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