You have no idea how happy I am right now that you are reading this right now. I made this mistake way too many times in the early days of building my coaching business. I wish someone would have given it to me straight from day one. So with that said, I’m going to put every ounce of my soul into making sure this lands for you right here and right now.
Never, EVER discount your coaching. Ever.
Whenever I talk about this topic, I always have a few coaches who reach out and say this worked for them. The ‘discount’ or ‘one-time sale’ strategy brought in a few clients and spiked sales for the month. And sure, maybe you made a few extra bucks, but at what cost?
Let me quickly explain. I’ve always looked at every decision in my life and business through the ‘long game’ lens. I’ve seen dozens of coaches fail simply due to the fact they chose to play the ‘short game’ and make ‘quick win’ decisions. These decisions may have ‘felt good’ in the moment, but ultimately cost them their business in the long term.
When you discount your coaching, you’re creating a lose:lose for both you and clients for a number of reasons. Firstly, the biggest being that you’re training your audience to see you as a ‘discounted’ kind-of-coach. Not only is this a hard perception to break free from, but the quality of clients you’ll end up attracting are usually on the ‘half-committed’ side of the spectrum.
Simply put: your clients will be choosing you based on price’ rather than truly seeing the value you bring.
Ready to dive into today’s episode and get a few ideas on what to do instead? Get ready to take some notes and put this whole ‘discount’ thing behind us!
Enjoy the episode!
– Lucas Rubix
P.S. I could have avoided losing money, being stood up, and the physical pain that my body felt every time I put my time, expertise, and coaching on sale. You can avoid this nightmare! To make sure that you set yourself up for long term success, get your hands on my Online Coaching Business Crash Course while we’re still giving it away for free!
Other resources that will serve you in your journey:
- Want to get your hands on our Plug-N-Play Highest Converting Sales Funnel template that’s proven to turn Strangers to Coaching Clients? Download it for free HERE!
- Want to dive deeper into how to price your coaching programs? Here are a few top videos to help you out coach! Coaching Business Value Ladder (#1 Way To Skyrocket Your Coaching Business), Are You Giving Away TOO MUCH Free Content? and How To Price Your Online Coaching Program So It Sells!
- There’s more value waiting for you inside the Coaches Corner podcast! Hang out with and learn from celebrity guests like Evan Carmichael, Jessica Stansberry, Jason Capital and more!
Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you’re not afraid of some work).
Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)
Visit www.LucasRubix.com and get full access into the Online Coaching Business Crash Course, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix
And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!
THE COACHES UNIVERSITY: The Only ‘Stay Until You Get Paid’ Coaching Program Out There. While most programs out there are a 2 – 3 month ‘teach you some stuff’ kinda deal, we’re not. Once you join us inside the Coaches University you’ll get the coaching, community, and support you need until you sell $10,000 of coaching. Period. If you’re looking to join a serious program and a tight-knit community of coaches, this is most definitely for you.