Are you ready for a total and complete truth bomb: Scarcity and Urgency work. They work very, very well. In fact, without adding any kind of scarcity and urgency into your offer… you don’t give your clients a reason to buy now. Sure, they may like your program and even be potentially interested in buying, but if they don’t have a reason to act now, most of them will want to ‘think about it.’
When I sit down with a client and ask them how they think they could add scarcity and urgency to their offer, they usually respond with the usual ‘I’ll offer a discount’ strategy. And what I typically say next completely catches them off guard…
Ready for this one: Do not offer discounts. Do not put your coaching programs and your time ‘on sale.’ It not only trains your people to never ever pay full price for your service, but it also tells the universe that you’re not worthy of getting paid what you’re truly worth. And trust me, if you’re reading this right now, you are.
In today’s episode of The Coaches Corner podcast, I’ll be diving into 6 better ideas to inject the little secret known as scarcity and urgency into your offer to help you start getting coaching clients that are a 100% ‘hell yes!’ rather than an ‘I’ll think about it.’
We’ll be covering…
- The fact that you truly only have so much time available. If you offer 1:1 coaching then you always only have so many spots open… (think supply and demand)
- Adding a limited-time ‘bonus’ or extra perk for clients who sign up right now. Don’t worry, I’ll give you a few ideas to try out
- Adding a special one time VIP session or some 1:1 time…
- Thinking about creating a limited time payment plan option
- Closing your doors to your program for a month or two because of x, y, and z reasons (don’t freak out, I’ll explain)
Ready to inject some scarcity and urgency into your offer to start selling more coaching? Sweet! Enjoy the episode, and make sure you check out the extra resources I’ve got for you below!
Enjoy the episode!
–Lucas Rubix
P.S. Do not discount your coaching programs. You don’t have to be a jerk and add false scarcity or urgency into your marketing… There’s a better way to do it. Grab your free Crash Course HERE and I’ll personally show you how!
Other resources that you may be interested in:
- Let’s settle this niche thing once and for all! Download your free copy of the Ultimate Niche Guide to find your perfect coaching niche… and own it!
- Don’t miss out on what’s waiting for you over on the Official Coaching Channel on YouTube! You’ll find the answers to all of the questions you have like Should You Include Your Price On Your Coaching Website, Do I Need a Website For My Coaching Business?, What Business Model Should I Use For My Coaching Business? and hundreds more.
- Get your hands on the Online Coaching Business Crash Course while we’re still giving it away for free Here! 🔥
There’s more value waiting for you inside the Coaches Corner podcast! Dive into episodes like How Email Marketing Can Help You Grow Your Online Coaching Business… QUICKLY!, How To Create The Perfect Client Testimonials And Grow Your Coaching Business With Them and so much more!
Enjoy The Podcast!
Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you’re not afraid of some work).
Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)
Visit www.LucasRubix.com and get full access into the Online Coaching Business Crash Course, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix
And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!
THE COACHES UNIVERSITY: The Only ‘Stay Until You Get Paid’ Coaching Program Out There. While most programs out there are a 2 – 3 month ‘teach you some stuff’ kinda deal, we’re not. Once you join us inside the Coaches University you’ll get the coaching, community, and support you need until you sell $10,000 of coaching. Period. If you’re looking to join a serious program and a tight-knit community of coaches, this is most definitely for you.