The first thing I want to say is copywriting isn’t as complex or scary as many make it seem to be. With that said, if you want paying clients, you’ll need to either hire a copywriter or learn how to write copy yourself. The bad news is that a good copywriter is extremely expensive to hire (you get what you pay for). The good news is that writing copy is more of a science than an art. Understand the science and the rest takes care of itself.
At the end of the day you can think of copywriting as the science of using words to sell your programs / coaching / products. That includes words on your website, words in your emails, words in your videos (think video sales letter), or even words in your blog post and social media content.
Although I spent years studying copywriting (okay okay, I admit it. I’m a bit of a nerd), it really doesn’t have to take years or even months to get good at it. If we can just understand some of the basics that make up copywriting and apply them to your copy right now, you’ll have a much easier time turning your ‘readers’ into ‘clients’.
In today’s episode I want to take my top 5 top copywriting tips that, when applied, are more than enough to get you well on your way to converting website visitors, facebook followers, email list peeps, or even youtube subscribers into actual paying clients.
I’ve kept them easy to understand, simple to apply, and quick to test and see results. So if you’re ready to dive in and level up your copywriting game, this episode is for you!
Enjoy!
-Lucas
Other resources that you may be interested in:
- Have you stopped by the official coaching channel on YouTube? There are literally hundreds of videos that will help you take inspired action and get more clients waiting for you. Subscribe to the channel and make sure you hit the bell to be notified when we release new videos multiple times a week so you don’t miss a thing!
- BONUS Training: How To Build A $100,000 Per Year (Or More) Online Coaching Business… From Scratch… By Leveraging 3 Simple Systems. Watch it HERE! (no email opt-in needed)
- There’s more value waiting for you inside the Coaches Corner podcast! Hang out with and learn from celebrity guests like Brandan Kane, Elena Cardone, Natalie Jill, Ali Brown, and more!
Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you’re not afraid of some work).
Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)
Visit www.LucasRubix.com and get full access into the Online Coaching Business Crash Course, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix
And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!
THE COACHES UNIVERSITY: The Only ‘Stay Until You Get Paid’ Coaching Program Out There. While most programs out there are a 2 – 3 month ‘teach you some stuff’ kinda deal, we’re not. Once you join us inside the Coaches University you’ll get the coaching, community, and support you need until you sell $10,000 of coaching. Period. If you’re looking to join a serious program and a tight-knit community of coaches, this is most definitely for you.