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Welcome to another super important concept that will help you help more people, boost business and make more money! Even if you’ve heard about the ‘value ladder’ before, I challenge you to watch this video and see how you can implement a few of these concepts into YOUR business!
Don’t forget to grab your 6 Steps to Successfully Market Your Business HERE and start getting more clients / customers today!
What is the Value Ladder and why you NEED to implement it into your Business!
Yes, you can implement a ‘value ladder’ into ANY business.
Whether you’re selling products or services.
Whether your business is offline or online.
Whether you’re a coach, consultant or you’re packaging up your expertise and selling it as a course.
You can apply the value ladder and successfully find ways to serve your customers / clients in more ways.
I’ll give you a simple examples. First example we’ll pretend you’re a health coach. As a health coach you may have a FREE CONSULTATION or DISCOVERY SESSION and a 12 WEEK health makeover program for $1200.
I’m also guessing you’re not as busy as you could be :D. You end up spending a lot of time doing free consults and little time getting paid for your expertise.
What if you created a funnel that looked a little more like:
- FREE VIDEO SERIES: $0
- 10 DAY GUIDE: $10
- VIDEO PROGRAM: $97
- 30 DAY COACHING PROGRAM: $497
- 3 MONTH VIP TRANSFORMATION: $997
- VIP FAST TRACK PROGRAM: $1997
The higher up the value ladder (or lower down the funnel) they go the more they get. They get more value and more of your time!
Watch the video above and see how YOU can apply a few more tiers of products / services into your business so you can unleash your businesses FULL POTENTIAL and help customers / clients who may not be able to afford your high end service right now but would like to invest $97 for you (over deliver and you can up-sell them and move them up your ladder)
You can apply this to ANY business you’re in. If you’re selling products then fill the gaps and help your customers up the ladder into your premium services. If you provide services then craft entry level services so clients / customers can get a taste of you and how amazing you are… and then move them up the ladder!
Hope this helps! If you have any questions reach out on Instagram of the Facebook Page and ask away!