How to design a Value Ladder to increase Revenue

The Coaches Corner Podcast with Lucas Rubix - Build an online coaching business you love 3

How do you design a value ladder to increase revenue? Most coaches see the words increase revenue, and are automatically intrigued by this episode. However, in order to increase revenue you need to increase the value you are giving. This is why it is important to design a value ladder within your business. This week I’m coming at you with an actionable episode on the Coaches Corner podcast where I will explain how to design a value ladder to increase your revenue.

One of the coaches inside the Online Coaching Community (a free community for committed and passionate coaches who are building their online business – join us here!) asked me, “How do I create a value ladder without ripping the hair out of my head?” Hey, I get it! Creating an online coaching business can be a frustrating process. However, if you commit to showing up every-single-day providing value, creating a value ladder will be your ticket to seeing consistent growth. In this episode, I will explain how to design a value ladder to increase revenue and save you time! Oh…and make that money!

A fair warning before we get into it… Listening to this episode without taking action will not get you anywhere. So before you hit play, grab something to write with so you can apply this episode into your current business model and build your own value ladder!

Here are a few massive breakthroughs you’ll get from this episode…

  • Get specific on the problem you solve so you can design your value ladder within your online coaching business and increase revenue with multiple revenue streams!
  • Discover multiple ways you can increase your value based on your own interests so you can spend your time creating value the way you want!
  • Understand how to transition from 1:1 coaching to high grossing value packages so you can leverage yourself and your time to take you into an income bracket, but more importantly reach more people and create a much bigger impact!

Enjoy The Podcast, Coach!

Lucas Rubix

HOW TO DESIGN A VALUE LADDER TO INCREASE REVENUE with Lucas Rubix helping you build an online coaching business
Also available on Spotify HERE!

EPISODE BREAKDOWN: HOW TO DESIGN A VALUE LADDER TO INCREASE REVENUE

0:15  A quick intro into today’s episode…

2:00 Importance of selling value appropriate to your clients needs

3:48  What is the problem you solve?

5:30  Why getting specific on the one problem is important to new coaches

6:40 Multiple ideas on how to create your value ladder based on your own interests

8:25  Getting to the second tier of your value ladder

10:20 Creating value packages worth $25K and above!

13:11 How to transition from 1:1 Coaching to Group Coaching Packages

HOW TO DESIGN A VALUE LADDER TO INCREASE REVENUE with Lucas Rubix helping you build an online coaching business
Also available on Spotify HERE!

Thanks For Listening!

You’ll want to stick around each week when we drop two value-packed episodes that will teach you everything you need to build a wildly successful money-making impact-creating freedom-filled online coaching business! Plus, you’ve got a chance to win $500 each month when you subscribe and leave a review (full details HERE)!

Winners will be announced at the beginning of each month inside the free community. Join the Online Coaching Community and join over 6,500 committed coaches to build their perfect, passionate, and profitable online coaching business, one client at a time!

Check Out What Other Coaches Are Saying About The Show!

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HOW TO DESIGN A VALUE LADDER TO INCREASE REVENUE i with Lucas Rubix helping you build an online coaching business

Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you’re not afraid of some work).

Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)

Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix

And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!

PS — Other recommended podcasts to help move your online coaching business forward are GRANT CARDONE ON HOW TO SURVIVE A RECESSION AND BECOME UNSTOPPABLE!, HOW TO MAKE $10K A MONTH IN YOUR ONLINE COACHING BUSINESS, and HOW TO PRICE YOUR COACHING PACKAGES SO THEY SELL

What is the Value Ladder and why you NEED to implement it into your Business!

How to use the value ladder in your coaching business with Lucas Rubix Lucas Rubkiewicz coaching business ninja

What is upppp Coach! Today I want to cover another super important concept that, if implemented, will help you serve more clients and bring in more cash! Even if you’ve heard about the ‘value ladder’ before, I challenge you to watch this video and see how you can implement a few of these concepts into YOUR business! Check out the new Coaches Corner Youtube Channel for more the entire video HERE!

 

 

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Yes, you can implement a ‘value ladder’ into ANY business.

 

Whether you’re selling products or services.

Whether your business is offline or online.

Whether you’re a coach, consultant or you’re packaging up your expertise and selling it as an online course.

 

It’s literally your duty, as a coach, to serve your potential clients in the best way you know how! By  applying the value ladder you’ll successfully find ways to serve your customers / clients in more ways! (and make more money because of it)

 

I’ll give you a simple examples. First example we’ll pretend you’re a health coach. As a health coach you may have a FREE CONSULTATION or DISCOVERY SESSION and a 12 WEEK health makeover program for $1200.

 

I’m also guessing you’re not as busy as you could be :D. You end up spending a lot of time doing free consults and little time getting paid for your expertise.

 

What if you created a funnel that looked a little more like:

 

  1. FREE VIDEO SERIES: $0
  2. 10 DAY GUIDE: $10
  3. VIDEO PROGRAM: $97
  4. 30 DAY COACHING PROGRAM: $497
  5. 3 MONTH VIP TRANSFORMATION: $997
  6. VIP FAST TRACK PROGRAM: $1997

 

The higher up the value ladder (or lower down the funnel) they go the more they get. They get more value and more of your time!

 

Watch the full value ladder video HERE and see how YOU can apply a few more tiers of products / services into your business so you can unleash your businesses FULL POTENTIAL and help customers / clients who may not be able to afford your high end service right now but would like to invest $97 for you (over deliver and you can up-sell them and move them up your ladder)

 

You can apply this to ANY business you’re in. If you’re selling products then fill the gaps and help your customers up the ladder into your premium services. If you provide services then craft entry level services so clients / customers can get a taste of you and how amazing you are… and then move them up the ladder!

 

Hope this helps! If you have any questions reach out on Instagram or the Facebook Page and ask away!

 

 

Your Coach,

Lucas.

 

Lucas rubix is the coaches coach, committed to helping coaches build an online coaching business they love

Lucas Rubix is the intense looking bearded dude (don’t worry…  he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping coaches build, launch and grow their successful coaching business. Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers and celebrities on the Coaches Corner podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most of all, creates true freedom from the treacherous 9-5.

 

Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix

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