Simplify Facebook Ads With Rick Mulready

Facebook Ads with Rick Mulready with Lucas Rubix lucasrubix online coaching business

There is a good chance that you have some questions lined up about Facebook ads, and today, Rick Mulready is here to answer them! Whether you have run Facebook ads before or not, this episode will walk you through everything you need to know.

Rick Mulready is an industry-leading authority on simplifying Facebook and Instagram ads and online marketing for entrepreneurs and small businesses. So trust me when I say that he is a pro when it comes to running Facebook ads!

What it all boils down to, is you need to simplify the process with a clear objective for your ads (regardless of what paid traffic stream you are diving into). It is so easy to become overwhelmed by all of the data, the lingo, and the different levels of Facebook ads. I’ve personally seen many coaches give up on running paid traffic because of this.

Rick Mulready breaks the entire process down and simplifies each step so you can start to take advantage of how Facebook and Instagram Ads can help you substantially grow your coaching business so you can make more of an impact and increase your revenue while you do it!

 

After listening to this episode, you’ll take away a few key lessons…

 

  • Learn exactly where to start with Facebook ads so you can avoid some of the most common mistakes and launch a successful ad right out of the gate
  • Dive deep into understanding your ideal client so you can create a target audience with your Facebook ads that convert into leads
  • Quickly realize how important it is to have a strategy behind your Facebook ads, so you can simplify the entire process and eliminate your overwhelm
  • Uncover the secret to fixing a Facebook ad that is not working to bring your ads back to life

 

Enjoy The Podcast Coach!

 

Know what your goal is, knowing who your audience is, knowing where they hang out online and how best to engage with them.” – Rick Mulready

 

 

 

 

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Episode Breakdown: Simplify Facebook Ads With Rick Mulready

 

0:45 Who is Rick Mulready?

3:48 Realizing that there is a lot more to this than just being a coach

4:56 Evolving through the “wild west” days of the internet to now

8:06 Foundation of Rick Mulready’s business was built on Facebook Ads

9:56 There is no faster way to hone your message than with paid advertising

11:34 With more competition but Facebook Ads are for the people who are in it for the long haul

14:43 Love, passion, and clarity for his vision gets him out of bed every morning

18:33 Do the inner work on yourself and you’ll see the most growth in your life and your business

19:24 Recommended Reads from Rick Mulready

22:05 A few things to AVOID when running Facebook Ads . . .

23:09 Understand more about your ideal client when you are targeting people through Facebook Ads

26:31 There is no magic pill. You need to test a strategy first to see if it will work

29:13 The 4 main variables to test with your Facebook Ads

31:47 How to fix a Facebook Ad that isn’t working

32:55 Data to focus on for conversion ads

34:47 A good starting budget for running your first campaign

39:11 The necessities you need to cover before you touch paid advertising

41:08 How to improve your copywriting skills instantly

44:25 Why copying someone else’s work (i.e. Funnel Hacking) will not work

47:05 Build rapport with your audience and simplifying the customer experience

49:22 Where to find Rick Mulready and learn more

 

 

 

 

 Listen to Rick Mulready’s Podcast, The Art of Paid Traffic by Clicking Right HERE!

 

 

 

 

Lucas Rubix is the intense looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion fuelled, freedom-filled, money making online coaching businesses (as long as you’re not afraid of some work).

Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)

Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix

And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!

 

 

 

PS – A few of the top podcasts to help move your online coaching business forward are PLEASE SHARE YOUR MESSAGE 🌟 (BECAUSE IT MUST BE SHARED), MONEY, SELF-WORTH, AND COACHING, ONLINE COACHING BUSINESS CHECKLIST (STEP BY STEP). Make sure you give them a listen if you’re looking for even more direction!

Master Facebook Ads with Salome Schillack

salome schillack talking about getting more clients through mastering facebook ads with Lucas Rubix

In this weeks episode of the Coaches Corner Podcast we’re talking to the amazing Salome Schillack, a Facebook ads master who helps you get more clicks and attract more clients with Facebook Ads!

 

Although Facebook Ads shouldn’t be seen as a ‘quick and easy’ solution to getting more clients, it should be used as an extremely valuable tool to help you reach new audiences and bring them into your sales funnel! (If you don’t have a sales funnel built then make sure you join the 6 Figure Coach Academy… it’s FREE 😉 If you’re just starting your business then jumping straight into Facebook Ads is definitely NOT where you want to start… make sure you have your message dialled in, your sales funnel built and your clear on your offers!

 

But once you have your back-end in place we can start driving targeting traffic into the top of your funnel and start booking new clients weekly (or daily if we’re aggressive).  #Winning!!!!

 

Enjoy 🙂

 

 

 

Mastering Facebook Ads Episode Breakdown:

 

0:51: Meet the wonderful Salome Schillack, the FB Ads Ninja!

2:31: Working with Amy Porterfield and Rick Mulredy

4:51: You just can’t skip the grind (fall in love with where you’re at)

7:21: Where to start with Facebook ads?

10:31: Social Media is for LISTENING to your audience

12:24: The snowball effect when it comes to content marketing

13:40: Retargeting warm audiences!

16:20: Facebook loves VIDEO (and especially engagement!)

19:21: The next steps when running your profitable Ads

24:18: The 360 degree marketing plan idea

26:40: How much should you be spending on FB Ads

 

 

 

 

Lucas rubix is the coaches coach, committed to helping coaches build an online coaching business they love

Lucas Rubix is the intense looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow their successful coaching businesses.

 

Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers and celebrities on the Coaches Corner podcast) is helping coaches like YOU create a business that predictably generates leads, attracts new clients and, most of all, creates true freedom from the treacherous 9-5.

 

Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix

 

And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) book your Free Discovery Call HERE and see how Lucas can help you build the coaching business of your dreams!

 

 

Why are my Facebook Ads not working.

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Here’s a common question I’ve been getting asked far too often: ‘Why are my Facebook ads not working!?’. If the answer to that question was simple then everyone would be mastering Facebook Ads. Truth is, although there are a few key elements that are universal to launching a successful Facebook Ads campaign, at the end of the day it’s a matter of testing and optimizing, testing and optimizing and testing again.

That being said, here’s how you can fix your Facebook Ad by asking yourself 2 simple questions:

 

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Why are my Facebook Ads not working!?

 

QUESTION ONE: Am I getting clicks / engagement? If the answer is NO, then obviously the ad itself is the problem. Let’s dive into what makes an ad:

  • Have a look at your copy. Does it call out your ideal client? Is it clear and to the point? Will the reader know exactly what he’s in for and exactly how it’ll benefit him?

 

  • What about your image? Does it POP and stop a scroller dead in his tracks. Does the image reflect the offer and what the viewer is in for? I’ve found that sometimes a simple photo that blends in with the Facebook feeds works well, and sometimes a bright, catchy image works better. When in doubt, TEST BOTH and see what gets you better clicks.

 

  • Targeting. Are you targeting the right people? You may have amazing copy, a perfect image and a solid offer but if you’re targeting a meat lovers pizza to a group of vegans… you’re in trouble. Start with the basics (Geo-targetting, gender, age) and slowly filter down into specifics (people who follow certain pages or influencers). Do your research with audience insights and don’t forget about the power of retargeting. If you haven’t installed a Facebook pixel then seriously do so now 😀

 

QUESTIONS TWO: Am I getting conversations on my website? Okay, so your ad is up and running, you’re targeting is on point and your getting solid clicks… but no leads. Here’s a few key points to consider:

  • Your offer sucks. If you offer isn’t AMAZING then it’s hard to get people to opt in. Your offer has to solve a very real problem that your ideal customer desperately wants to solve. What you may think is an amazing offer may not be that amazing to your ideal customers. Remember: simple is often times better. Scratch the itch (Insert shameless plug: 6 Steps to get all the leads you’ve ever dreamed of – ON AUTOPILOT – FREE DOWNLOAD)

 

  • You landing page needs work. Okay okay, so you have a solid offer but still no conversions. Rework your landing page. Start with a solid headline that promises some big results (and then deliver on them). Are you good on video? Throw in  a video and test it.

 

  • You don’t have a clear CTA. You NEED to tell your visitors what they need to do, step by step. Having a clear Call to Action is key. Keep your lead page simple and to the point. Less is often time more: Example: Do you want more leads for you business? How about on autopilot? CLICK HERE to download your 6 Steps to get all the leads you’ve ever dreamed of – ON AUTOPILOT! (See how I did that 😉

 

I know how frustrating Facebook ads can be. If you’re asking yourself why your Facebook Ads aren’t working, know this: Not every ad you launch will be successful. The best advice I can give you is TEST you ads with minimum budgets ($5 a day) and keep optimizing. Our first goal is to get click throughs, our second goal is to get conversions and out third goal is to warm up those leads and get customers / clients.

 

Simple. As. That. I’m out…

Your Coach,
 
Lucas.